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Looking forward to the annual GIA conference in November NYC. I will be giving a full day workshop on market simulations.
Unleashing
the Power of Business Wargaming with Effective, Proven and Practical New
Approaches
Documented 20th century experience indicates that
it is very rare for a business plan or strategy to hit the market and not require revision due to unexpected events. In
business, discovering real weaknesses and blindspots with your plans “in the
heat of battle” is simply too late. Whether it’s a new strategic direction, a
disruptive technology change or tactics for the latest product launch,
wargaming techniques offer the opportunity to stress test your business plans,
uncover its weaknesses and make appropriate in-course corrections or even
challenge an entire plan.
Traditionally, most strategic planning has been done from an
“Inside Out” perspective - from the internal view of the corporate strategist.
Painful experience has shown that this approach leaves companies extremely
vulnerable to competitive blindspots that result in surprise moves by
competitors and lost opportunity. Wargaming - one of the most powerful tools of
market intelligence - offers an effective solution to this problem. The “Outside
In” approach of wargaming examines competitive market situations from the
competitor and market perspective. This proven methodology allows companies to
“See the world through their competitors’ eyes to predict what they will do
next”.
One key challenge facing practitioners of wargaming is the
overwhelming number of different approaches to wargaming and confusion as to
exactly what is best practice. Join seasoned practitioners of wargaming for an
animated, interactive and case-based workshop to provide clarity on the modern
art and science of wargaming and on how to create or adapt the appropriate
approach to your situation and your industry.
Key takeaways of this workshop will be:
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Solid grounding in global best practices of modern business wargaming
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Key challenges with traditional wargaming
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Effective new approaches to business wargaming that solve these key challenges
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Practical toolkit to take wargaming to the next level: development of new wargame blueprint for your own organization
Of particular focus in this workshop
will be the new idea of continuous, technology-enabled wargaming as a
supplement to the traditional approach of holding a formal wargame quarterly
or semi-annually. This workshop will explore the cutting edge of war gaming
with a corporate practitioner who has accomplished much success with this novel
approach at a number of corporations in different industries. This methodology
involves a live group constantly simulating and analyzing the competition and
then using the same group in the actual wargame sessions alongside control
groups. This new wargame approach has been proven to give a much more accurate
assessment of evolving market reality than what has traditionally been
generated from more traditional wargaming methods. Similarly, this continuous approach to
wargaming has also proven much more adept at providing actionable advice to and
from the corporate early warning system.
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